We want to create the fitness restaurant / cafe dedicated to people who want to eat healthily, more specifically gym goers, and consequently help them meet their fitness goals because we have noticed that there is a large demand for this style of restaurant.
- High Demand with little to no competition.
- A restaurant/cafe dedicated to people who want to meet their fitness goals.
- Lots of potential to expand and become market leaders.
- Dedicated, Disciplined, Hardworking team.
- Positive feedback from market research.
- Multi-billion pound market with massive potential.
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The Business details for The Fitness Restaurant / Cafe project
Our restaurant will serve people healthy, macro friendly meals to help people meet their fitness goals. We will have different sections on our menu for example Bulking, cutting, and maintaining. This will allow people to choose a meal to help them reach their fitness goals.
We will mainly target people who are into fitness and training and who want to better their performance. In our restaurant, you can either eat in, takeaway, or grab a snack from the counter. We also discussed the idea of having a relaxation zone with massage chairs where people can have a drink after their workout.
We want to locate ourselves outside a busy gym as it means we will have lots of potential customers always walking past our restaurant/cafe increasing potential sales.
The main market we will be entering is the restaurant market which is currently valued at £17.8 billion which is set to increase to £18.3 billion by 2025. We will also be entering the takeaway market which is valued at £13.3 billion and is set to increase to £14.6 billion by 2025. This shows that the market is set to increase in both the markets we are entering meaning there is lots of potential for growth.
Our target customers are people who are mainly people into fitness and people with a gym membership which is currently sitting at £10.3million people in the UK. We will also target people who want to eat more health and live a better quality of life through eating nutritiously.
We only have one direct competitor which is Fit Kitchen Uk however we can gain a competitive advantage over them as our menu style will be different due to having different sections and we can focus more on marketing. We have created a pitch desk which explains our idea in full which we can send over. This is a great investment opportunity.
Progress/Proof of The Fitness Restaurant / Cafe project
At the moment we are a pre-seed company. We have developed our business model which is explained in our pitch desk which I can send over to you. our next steps are menu development, marketing and finding a location for our restaurant/cafe. Once we have found a location we can start to look renovating the location and getting equipment for restaurant/cafe.
We can start to find supplier once the menu has began development to try and ensure we can get the highest quality for the best price. Once we have an investor who is onboard with our idea we can begin these next steps and we can bring our idea to reality.
Earlier this year we carried out some market research to see if there was a demand for our idea and 81% of people said they would benefit from a restaurant that labeled macro nutrients on their menu and 84% of people said they would eat at a restaurant dedicated to gym goers as this would promote a healthier lifestyle and this proves their is a demand for our idea. A business plan with a detailed presentation is available upon request.
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Our future looks promising as at the moment we look to open our first restaurant by 2023 and we will begin to expand locally in 2024 if the restaurant/cafe is successful. We will continue expanding locally until 2026 when we hope to expand nationally.
To look further than this at the moment is quite difficult however providing everything goes to plan and everything is successful we can plan to expand internationally in 2028 and franchise our model a few years later.
To achieve these goal we may need to secure more funding as expanding is expensive. We would look to do this through bank loans as these are safe and they do not require us to give up any equity.
The Deal details for The Fitness Restaurant / Cafe project
- The target for The Fitness Restaurant / Cafe project is £ 500 000 With no minimum per Investor.
- No Previously investment was raised for this deal.
- We are offering Equity.
We are looking to give away up to 25% equity in return for a £ 500 000 investment and we are asking for a monthly involvement. The driving forces behind this brand will dedicate themselves to the development of the business 100% with a complete full-time focus on this business. Our projections show that a 25% share of the company will bring a large profit. An enterprise value of £ 2 million is justified because of the huge potential in this market and the amount of profits that we have projected to create once established. We believe when investing £ 500 000, to have a return in 2-3 years is an amazing offer for only monthly involvement. We acknowledge that in our first year of trading, it’s important to establish our brand and create a strong brand name with positive reviews to ensure that our profit calculations are accurate.
- No benefits like the EIS scheme or SEIS scheme are offered.
- Current stage of the project is Pre-Startup/R&D.
- A monthly Involvement role is preferable for this project (Silent investor, Daily involvement investor, and Weekly involvement investor are acceptable for this investment opportunity).
- Any investor type is suitable for this project (Angel Investors, Peer-to-Peer Lender, Personal Investors, Venture Capitalists).
- The main industry for this investment opportunity Is Hospitality, Restaurants & Bars Hospitality with the subcategories of Restaurants, Fast Food, and Cafes.
- We are located in the United Kingdom.
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Disclaimer: The content of this investment opportunity has not been approved by an authorised person as defined by the Financial Services and Markets Act 2000. Relying on this investment opportunity to involve in any investment activity exposes an individual to a significant risk of losing all of the property or other investment funds. Investors should conduct their own thorough research and seek professional advice.